Scalability and quality are the two key objectives of your outbound lead generation process. Of course, you can achieve quality by looking for every person and send them perfect 100% accurate emails but that’s not really scalable and you can’t rapidly train other people to do it. It takes time. In this case, the work stays with the person who’s good at it and that’s a problem. The training of new people who can do the same thing will take some time and involve high costs. Still, at one point you will need to automate the process. It could be automated at the level of seniority. For example, a senior person comes up with the right text and junior sales reps are sending the emails, only copy-pasting and changing the text to some extent.

It all boils down to the same kind of thing that you can do with software that sends highly customized outbound mailings to very relevant and highly targeted prospects with messages that are conforming to who they are and what their needs are.

Automated lead generation needs to be a qualitative process above anything else. Stay away from sending bulk generic messages and opt for a one by one email approach that is conforming to the attributes of the recipient. Optimize and automate your email copy while making sure that the core basic idea of it is adjusted to the prospect and is relevant for them.

Other important things you should pay attention to are the following:

Your emails shouldn’t look like typical spam emails.
 What does that mean? Emails that only have a large image and no text, that use “IP-address only” links, that don’t have the character-set used correctly, that are not written in a personal way, etc. Moreover, be sure to make it easy for the reader to unsubscribe or opt-out if you don’t want them to press the “spam” button – action that will damage your reputation.

Don’t lie or fake headers and make sure you always include the following: Date, From Subject, Sender, Reply-To, To/Cc/Bcc – depending on the case).

Choose a “clean” SMTP server. IP addresses of spamming SMTP servers are often blacklisted by other providers. If you don’t have the option to select an SMTP server, make sure to configure your options regarding batch sizes and the delay between batches.

Use email authentication methods (e.g: SPF, Domain Keys) to show that your emails and your domain name are linked. This way you also prevent your domain name from being spoofed. Check your reverse DNS and see if the IP address of your mail server points to the domain name used for sending emails.

The reply-to address of your emails must be valid addresses. Use the full, real name of the addressee in the To field (e.g. “John Doe” <john.doe@example.com> ). Make sure to monitor your abuse accounts, such as abuse@example.com and postmaster@example.com.</john.doe@example.com>

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